April 23, 2020

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As we discussed in Expositions in the Social Distancing Age, we are today faced with a criteria that is very antithetical to the very idea of the Consumer Show.    Consumer shows are public gatherings on a grand scale, and close quarters are simple a reality of the situation.

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But, there are some things that can be done to create "options" for attendees and exhibitors alike.   

 

The tXpo system brings an SMS solution to the show-floor that allows attendees to collect literature digitally, and simultaneously provides a contact connection to the exhibitor.   This way, the exhibitor follows-up later with the attendee -- and all social distances are kept.

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This is achieved using tools that the attendee is already familiar with, already carries with them, and requires no special effort to engage (no apps, no passwords).

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Social Distancing at the Consumer Show -- and for that matter, in all aspects of life -- will likely linger as a practice in the minds of Americans for many months to come.    As show producers, we need to be aware and conscious of this element -- and provide appropriate social distancing options at our shows in order to accommodate.

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In the case of tXpo -- the purpose of the service long preceded the social distancing craze.   It brings;

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• live consumer-driven exhibitor inquiries

• new show revenue

• a greener expo thru the facilitation of digital documents

• a very light deployment footprint and cost.

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If you are running or hosting a consumer show or Farm Show -- you might consider tXpo as an excellent no/low cost way to bring these features to your show very quickly.

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See details and a demo here.   Video Presentation and Live Demo Here.

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Have a great show!

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Social Distancing at the Expo        State and Local Fairs        Farm Show Lead Collection       Consumer Show Lead Collection